Bath & Body Works appointed Veronique Gabai-Pinsky as its first-ever chief brand & product officer, building on her contributions as a creative product & brand adviser to the company.  She joins the Executive Leadership Team and reports to Chief Executive Officer Daniel Heaf.

As chief brand & product officer, Gabai-Pinsky will lead Bath & Body Works’ brand and product organization, further elevating Bath & Body Works’ consumer proposition, advancing its fragrance leadership, accelerating innovation, and reigniting the brand.  

Heaf said, 

“This is a critical role for Bath & Body Works as we continue to transform the business, modernize our consumer offering, and return the brand to growth. Since joining us as an adviser, Veronique has already made an impact, bringing renewed creativity and a strong instinct for how to connect authentically with today’s consumers.”

Gabai-Pinsky brings three decades of experience across beauty, fragrance, fashion, and luxury. Most recently, she founded her namesake brand, Veronique Gabai. 

Before that, she served as president of the Vera Wang Group, overseeing global operations, and spent 13 years at The Estée Lauder Companies, including her role as global president of the company’s fragrance division and independent skincare brands. 

Earlier in her career, she held leadership roles at Symrise, Guerlain, and L’Oréal. 

Heaf added,

“As our first chief brand & product officer, she brings a powerful combination of deep product experience, fragrance expertise, brand building, and a track record of translating consumer insight into compelling products and brands. With her leadership, we are strengthening our ability to create innovative products, re-ignite our brand, and meet the evolving expectations of today’s consumer.”

Since November 2025, she has been serving as a creative product & brand adviser to Bath & Body Works, partnering with teams to elevate the brand and product experience.  

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